<p>As the summer sun intensifies, cannabis retailers are strategically transforming seasonal events into opportunities for sustained sales growth. While the iconic 4/20 remains a major event in cannabis retail, Oil Day, or 7/10, emerges as an enticing new prospect. Celebrated on July 10th, this occasion centers around concentrates, vapes, and other oil-based products. The team at Sweed, a leader in cannabis retail management, suggests that the real potential of 7/10 lies in its role as a catalyst for a summer-long promotional campaign rather than just a single-day sale.</p>
<h2>7/10: More Than Just a Day</h2>
<p>Cannabis retailers often make the mistake of viewing 7/10 as a standalone sales day. According to Sweed, it's actually more beneficial to treat 7/10 as the kickoff to an extended late-summer marketing strategy. Data from Sweed indicates that August 2024 exceeded July 2024 in both net sales and unique buyers for oil-based products. This trend suggests that while 7/10 sparks initial interest, the true sales momentum builds throughout the summer.</p>
<h2>Education Fuels Growth</h2>
<p>While promotions and discounts are common, Sweed identifies education as a more valuable growth driver in the concentrates market. Consumers are intrigued by products like dabs, rosin, and wax, but require guidance on their usage. Effective educational strategies include in-store signage, hands-on demonstrations, and budtender-led sessions to demystify these products and attract new customers.</p>
<h2>Vapes: A Multi-Week Opportunity</h2>
<p>Vape products have emerged as strong performers, accounting for 20% of net sales and units sold in July 2024. However, Sweed emphasizes the importance of timing in maximizing sales. Instead of opting for a one-day promotion, retailers should develop a multi-week campaign strategy. Initiating with early-access deals around 7/10 and following with an “August Oil Fest” can sustain consumer excitement and engagement.</p>
<h2>Bundling for New Shoppers</h2>
<p>For consumers new to oil-based products, cross-category bundles encourage experimentation. By pairing a vape cartridge with flower or a terpene-enhancing accessory, shoppers can explore new products without feeling overwhelmed. According to a Sweed expert, such bundles effectively introduce new experiences to consumers with minimal risk.</p>
<h2>7/10 as a Springboard</h2>
<p>Sweed advises dispensaries to view 7/10 as the start of a journey rather than a destination. Retailers investing in education, innovative bundling, and continuous promotions stand to activate oil-curious shoppers and nurture new buying patterns. Transforming 7/10 from a niche holiday into a high-return retail season requires seeing it as a launchpad for ongoing growth.</p>
<p>About Sweed: Sweed revolutionizes cannabis retail management with its comprehensive platform, integrating Point of Sale, eCommerce, Marketing, and Loyalty solutions. As the original enterprise-grade system designed for multi-location scalability, Sweed empowers retailers to efficiently oversee sales, customer engagement, marketing, and inventory from a single platform.</p>
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