Trulieve Launches “Roll-Up for Justice” Campaign to Support Cannabis Reform
In a bold move to champion cannabis justice, Trulieve has announced its “Roll-Up for Justice” campaign, aligning with the Mission [Green] initiative by The Weldon Project. This campaign seeks to amplify awareness and generate financial support to address the repercussions faced by individuals due to outdated cannabis laws. Trulieve, recognized as a leading multi-state operator in the cannabis industry, is dedicated to promoting fairness and rectifying the impact of previous cannabis prohibition that still affects many today. Through various efforts, they strive to support those unjustly serving sentences for nonviolent cannabis offenses that some jurisdictions no longer recognize as criminally liable.
This initiative encourages customers and patients across five states—Arizona, Connecticut, Florida, Georgia, and Maryland—to “roll up” their Trulieve purchase totals to the nearest dollar, with an option to contribute additional donations. Every cent collected will directly support Mission [Green]’s efforts. Weldon Angelos, the founder of Mission [Green], hailed Trulieve’s support, underscoring the important role that such partnerships play in transforming minor contributions into significant societal changes, particularly in the realm of cannabis justice reform.
Weldon Angelos and the Mission for Cannabis Justice
Weldon Angelos’s journey in cannabis justice reform is both inspiring and telling of the broader issues within the national cannabis policy landscape. As a former music producer sentenced in 2003 to a harsh 55-year federal prison term for a minor, nonviolent cannabis offense, Angelos became a symbol of the urgent need for reform. His eventual release in 2016, followed by a full pardon in 2020, fueled his dedication to driving change in the criminal justice system. The Weldon Project and its branch, Mission [Green], aim to relieve individuals affected by cannabis prohibition, while advocating for social equity and fairness within the cannabis industry.
Mission [Green] not only seeks to promote legal reform and support efforts toward expungements and pardons but also helps incarcerated individuals access basic necessities through commissary funds. This comprehensive approach not only bolsters justice reform efforts but also enhances the quality of life for those affected by inequitable cannabis laws.
Trulieve’s Commitment to Cannabis Industry Equity
Kim Rivers, CEO of Trulieve, expressed pride in supporting Mission [Green] through the Roll-Up for Justice campaign. The company’s involvement affirms its commitment to rectifying historic injustices caused by outdated cannabis legislation, promoting equitable opportunities within the industry, and supporting legislative reform initiatives. By joining forces with advocates like Weldon Angelos, Trulieve fortifies its role in fostering a just and progressive cannabis industry. At Canna Daily News, we continue to highlight this pivotal collaboration as part of our dedication to providing insightful updates on cannabis-industry transformations and advocacy efforts.
Through campaigns such as Roll-Up for Justice, the cannabis community is empowered to contribute towards meaningful societal change, illustrating the collective power to drive forward cannabis reform.
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